Monthly Archives: May 2011

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When your company is trending on Twitter and it isn’t a good thing….

In Public Relations, there is something referred to as the “Government Model” and it is for this, that companies should have an Integrated Public Relations professional tracking and being aware of what is being said about their company.  In the “old days” this was done with clipping services.  Nowadays one can use a monitoring agency and /or searching online to find out what and who is saying “what” about your company.   This is done by searching the Internet, Blogs, Forums, and of course Twitter and Yelp as a start.

This is important because if you don’t take control of the beginning of what could turn into a  rampant negative public relations mess, you will have a nightmare that may turn Freddy Krueger-esque and later morph into having a life of its own, with serious legal consequences for your company.

A friend of mine, who is an independent artist and someone from who I have purchased art from, posted this story about artist Stevie K and her company, Tru.Che and her United / World of Love line, who recently posted a blog entited, “Not Cool Urban Outfitters, Not Cool.”  It has gone viral.

Check out Amber’s blog post (My Aim is True) entitled “Anatomy of a trending topic: How Twitter & the crafting community put the smackdown on Urban Outfitters.”  She provides a map of how the tweets went viral, and at the point of her blog post, where it was already being picked up. 

Case in point — Social Media may be great for companies who want to engage and connect to their customers, but the use of Social Media by consumers can force companies to be more responsible by forcing transparency regarding possible and actual breaches of ethics. 

Urban Outfitters has posted their response here:  http://blog.urbanoutfitters.com/blog/urban_outfitters_responds_to_false_allegations_by_necklace_designer 

Where ever the truth is for Urban Outfitters, I cannot help but think about how things would have gone down for Engineer Robert Kearns and his stolen invention of  the automatic intermittent windshield wiper, had Social Media been in play, or other countless inventors who experienced intellectual property theft.   We’re not in Kansas anymore and this can be a good thing.

Last but certainly not least, check out this article of Regretsy about the many other Etsy artists who have sold similiar pendants.  It gives one room for pause…

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HImalayan Salt Blocks

No folks, it isn’t soap! 

I was recently given a Himalayan Salt Slab.  The one in this photo is from Green Man Gourmet;  the one I received was made by Designed4LifeUSA.com.  I didn’t see this on their website, but it was a gift from a company so it could very well be a wholesale and not retail item.

When I was told I was getting this, since I don’t have a grill it seemed like something I’d end up regifting, because the person who told me about it said you put these on your grill and then you can grill fish or meats or vegetables right on top of it, since this gets very hot. 

When I received it, there were some other suggestions, and one of them was to use it as a cutting board.  Because it is made out of salt, you only need to wipe it clean and it will automatically disinfect.  What a nice idea!  The only downside is that it is pure salt so it is very heavy, but the amber color made a nice addition to my kitchen and I look forward to using it later today!

Who doesn’t like receiving gifts, and getting something I’ve never seen before is a treat.  I just have to remember not to put it in dishwater!

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Steven L Bender, that serial entrepreneur

Last Friday a friend from my grad school program came over for coffee. She’s planning to do some blogging, so I was sharing some aspects of how I set up my blog. While I was doing the online tour, I suddenly decided to share information about a particular software product that a business contact of mine had launched. This business contact’s name was Steven Bender.

It has been uncanny, but I’ve been thinking of Steven Bender a lot lately, and for about a year now.  (This was the same period of time I was buried with culling, sorting, packing, and moving.)  I first “met” Steven back in mid 2000, when I was trying to do a Power Point presentation and the files were so huge after photos were added that they could not be transmitted. This was just before I jumped on the DSL bandwagon, and even if I was on Broadband, the recipients probably were not. Reducing the size of my Power Point presentation was necessary. Steven answered my questions that I had posted on a Microsoft user forum.

Because I had started doing SEO work during the summer of 2001 after interning at an Internet Company, it was a given that I looked at websites to see if they were architecturally optimized for indexing by the search engines. I emailed him off the forum and made some suggestions that could help him out, after all, he had just helped me out. We began to talk and found that we had some things in common, including Beta Gamma Sigma, the MBA School Honor Society. At the time, he was considering launching a product that would reduce the size of PPT files, but to help me out, he directed me to a competitor who already had launched their product (and one which I have used ever since).

We were talking about how our Internet Marketing organization could help him out, and I must confess, I loved talking to the man. He was brilliant, fascinating, engaging, interesting, a quick study, mature, creative and at the same time, very able to assess both what his organization would need and its mission statement and overall business strategy. I loved talking to Steven Bender because he was truly an Entrepreneur and a Go-Getter, and a good human being. I could only wonder what a wonderful woman his wife must be, and what an outstanding couple they must have made.

Unfortunately 9-11 happened, so he decided to resurrect a patent of his and focus his energy into what was his iMagic Software company, so we never did work together. Later Friday evening, I started to think about the last time I had heard from Steven. The last time I heard from him was just before he left Face Book, and he shot me a message with this link to his Google Profile for Steven Bender. I remember being very busy at the time and sending him a short message back, and meaning to email him again later, something that never happened.

I was rather surprised that his business website had so much less content than before, so out of curiosity I ran a search in Google to see what else he must be up to when I came across his obituary in the Santa Ynez Valley Journal. Although I was truly saddened to find out he left us, I was not surprised that the service was to celebrate his life. From just the limited dealings I had with him on the phone and on email, and the links he’d send me from time to time prior to his accident, he was clearly one of those few people who lived life large and who left a trail of good tidings and memories.

Thank you Steven, for sending me your You Tube Videos. I’m sorry it took me this long to tell you more than a short “I like it.” You really were a man for all ages. I’m sorry we never met in person. Good mentors are invaluable.

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The Power and Grace that was my Mother

Mi madre

Sunday is Mother’s Day. I am one of many women who no longer have their dear Mother to celebrate and to honor on such a day. Then again, in my family, we celebrated and honored each other, every day, not by giving each other lavish gifts, but by giving of ourselves, our time, our energy, our care and our love. We did this every day that we could.

I learned to do these things from my mother. Mothers are traditionally the heart and soul of the family, and Fathers are the rock and the protectors, and together there is a wonderful energy that binds the family together.

My mother was special to me. She was a complex woman of many interests, depth and character. As a child, I watched her sew, and when she met a lady who was the head seamstress at a toney store way back when, she learned more refinements that the sewing classes that she had before did not unveil. In turn, she had cooking and baking classes at home. My mother could do ethnic cooking, as well as fine baking. When a magazine published some of the lovely cakes that the older hotels served, my mother made the famous Waldorf Astoria cake, as well as many other elegant cakes and treats.

I so often remember the smell of croissants and brioche that she would make, or the incredibly complex cookies that she would make for Christmas gifts. Later all the refined flours were replaced by whole grains (we even had a grinder!), complex sweeteners, and truly hearty and better for you foods. My mother would make her own herbal tinctures, and she studied and took many classes and got certifications in various bodywork modalities. She was constantly evolving, learning, sharing, and striving to do what would make our lives fuller, richer and more whole.

My mother grew up on a farm, and life was very difficult. Imagine washing blue jeans, and not the soft stuff we have now, on a washboard, not just your own but the soiled jeans of your 5 brothers and father. My maternal grandmother came from a comfortable life and when she came to the United States, the grueling hard life on a farm was too much for her. In a paternalistic family, my mom, at age 9, became an adult and did adult chores.

My mother was tough. To look at me now, people would not have guessed, but I was a frail child. Growing up as a frail child in a gang ridden, not so great neighborhood is not a good thing. I discovered martial arts as a kid, and my parents wholly embraced that I wanted to study it. My parents liked the mental fortitude and focus, and the physical strength gained by practicing martial arts. Because of my mother, I also had gotten into sports. Back then, my mother had tremendous physical power.

The neighborhood started to go from really crappy to incredibly crappy. We had new neighborhood thugs who would bully the people who lived here before them, and try to extort them. And then, there were the rude, demeaning comments we had to hear just walking down the street. One day, enough was enough. My mom dug around and grabbed a hardball and a mitt. She went right up to the offenders and sweetly said, ‘Anyone up for a game of catch?’ Remember, this was not 2011 but back before AK47’s were all the rage.

So there we all were, in the alley, with the old neighbors at one end and the new thugs at the other. It was like our own West Side Story. What they didn’t know was that besides my mother’s incredible physical power, she grew up with five brothers. What they also didn’t know was that when my mom discovered the game of tennis, she was often given free and / or discounted lessons because coaches just wanted to encourage her natural athletic talent. What the thugs also didn’t know is that when she played in tournaments, she did well against men because she not only had that physical power, but she had no fear.

When she threw down the mitt and caught those hard balls and hurled them back (my mom did not throw like a girl, but a guy, barehanded, and with all the power behind it), the thugs started to really pay attention. After everyone tired, they actually admitted to having a good time, meeting the neighbors that they had been terrorizing on a different level, and decided that we were all on the same side, whatever that was, and they left most of us alone.

So besides love, compassion, kindness, and caring, I learned from my mother that fear is not a way to live, but something you confront, from a position of strength and personal power. I also learned from my mother that personal power is not from inflated ego, but from knowing who you are, being in touch with the God within, and touching those you meet with that love.

Dedicated to my Mother, who art in Heaven….

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