Cultural Marketing PR’s blog has two interesting and relevant posts regarding marketing in the Digital Age. One discusses why Social Media should not be the only messaging channel used by organizations, because it is too easy to not only lose a valuable indirect market, but secondary target markets and influencers. Using Social Media can be very exclusionary. When I hear about organizations that choose to just do all their communications through Face Book, for example, in most cases they are setting themselves up to losing potential customers to their competition, who may be using display ads, radio commercials, and integrated public relations marketing.
The other blog item recently posted that I think warrants mentioning is the topic of Digital Ageism. There have been many times where in conversation, many people make the assumption that if you’re over 40 you have no technical savvy and if you’re over 50, ‘fuggetaboutit.’ Perhaps because the Millennial Generation is so associated with the digital generation, many forget that technology has long been embraced by multiple generations. Or perhaps because commercials and advertisements that only portray the cool 20 something persons as being “in” with technology, assumptions are made about anyone over 35. If this is what has influenced your thinking, then perhaps you should check out Beware of Practicing Digital Age Ageism.